It’s me. Jo Watson.
I write, edit & create copy for anyone who has great taste in copywriters.
And you?
You’re a savvy business owner, a conscientious career climber, or a one-man-band on a mission to do something brilliant – you’re just ‘not so much with the words’, or whatever.
I spend a lot of time writing for myself/as myself, so on the days when I write on behalf of other people, I choose my clients really bloody carefully, and I insist on them being a complete joy to work with.
Is that you?
“It IS, Jo – but wait!” I hear you cry! “You’re clearly an immensely talented and ridiculously sought-after copywriter and trainer – a GodDamnInspiration, some might say – but tell us, what’s your WHY in your business?”
Family? Abundance? Making a positive contribution?
All lovely, but no. I’m exceptionally arrogant about my writing, and thrive off adoration when people tell me how brilliant my work is. That’s my why. That’s what I want when you hire me.
Essentially, whether it’s writing for you, with you, or showing you how to do it yourself, I know I can do three things bloody well:
Create written brilliance, delight audiences, and make one hell of an impact.
If that’s what you want from your copywriter or trainer, then buckle in for some Jo-based essentials: I have a Zoom-bombing cat called Barry, and an infant daughter (Lily), whose cutting turn of phrase leaves nobody in any doubt of whose child she is. I’ve got a really dark sense of humour and make inappropriate jokes. It’s one of many reasons I “left a stable career” in teaching (Mum’s words). Despite the snazzy Chartered Manager letters after my name, I’m a lover of swearing, sarcasm and puns. Oh, and I love a good song lyric or movie quote. Look out for those in your first draft, won’t you.
I make tea with the milk in first. Bring on the hate.
There are a few ways for us to work together, but if you can’t/won’t/don’t trust me to do an exceptional job in giving you incredible results in return for the lovely cash you’ll invest, there are precisely zero ways to work together.
If you’re still here but you’re not smiling/ nodding along/ inhaling a breath of fresh air, don’t contact me, because I’m clearly not your girl.