Copywriting, Editing and Training
So far so good at agoodwriteup, I’ve had a great time working with a wide range of individuals and organisations to make sure that their ideas for well-structured, effective and creative writing are presented in a brilliant way.
Whilst the services I offer through agoodwriteup are always tailored to meet the needs of each individual client, I always offer choice where possible and value for money in all cases.
You can read a handful of testimonials for yourself on the website, or you can follow me on social media. In the meantime, here’s a short overview:
I have irritatingly high standards in my personal life as well as at work. I also have a shocking inability to hold back an (exquisitely articulated) opinion. I often make inappropriate jokes about things, and I really struggle to hide my love of puns.
According to my mother, I “threw away a perfectly good career in teaching”, even though I went on to do really quite well in alternative education, and even became a CMI Chartered Manager in combining my education background with business leadership. Of course, my mum doesn’t ‘get’ how any of that helps me in my present role, and simply wishes I would “go back to a stable career” etc.
Remarkably, I’m really easy to get along with, even though I prefer animals to people. I’m always happy to chat with potential clients and present them with a no obligation proposal of what I think about their project and what I believe I can offer to enhance it. Clients must provide cake in all cases.
Any clients who sign me up can rest assured that their money goes straight towards funding my lavish lifestyle as I attempt to raise an infant daughter and pack us both off to classes that we both roll our eyes at. We’re good at that.
If this hasn’t scared you off, please enjoy looking through the rest of www.agoodwriteup.com or connect with me on LinkedIn here: https://www.linkedin.com/in/jo-watson-agoodwriteup/
agoodwriteup is just me as a freelance copywriter, editor and trainer, and I’m proud of the brand I’m building.
Could I do the same for you?
What my clients can expect…
I know you didn’t ask for my opinion, but…
If you show lack of care or attention to detail in your writing, then don’t be surprised if people start to doubt the professionalism, integrity and pride in the brand you represent and the product or service you offer.
Through agoodwriteup, I make sure that my clients avoid such misrepresentation in an enjoyable, efficient and effective way.
What clients have to say about agoodwriteup…
After connecting with Jo on LinkedIn, I instantly saw that she had a great way with words. In the look out for some fresh content, I knew she would be perfect for the job. My feelings were proved correct as she always responded quickly and sent new content to the agreed timescales. Changes and amendments were never an issue, and she provided a method to sell our activity packages in a new and exciting way. I look forward to working with Jo again in the near future. Thank you, Jo!
I thought my new website copy was initially fine, but when I put it out to the world on LinkedIn and asked for feedback, I got a number of comments about getting my copy checked. I was concerned that this would be an unnecessary extra cost, but I was proven wrong when I spoke to Jo. She edited my download document and also all of my website text. I was very impressed that she kept to my own style of writing but also made it read much better. It definitely promoted my services in a much more coherent way. Jo is very easy to deal with and unpretentious. She will help you present your services more professionally, and I am happy to recommend her.
We worked with Jo recently on our new marketing material for Calzada Fox. She quickly understood the tone of voice we wanted to run throughout our copy. Jo was really easy to work with and delivered excellent work on point.
Although I haven’t as yet used Jo in a business capacity, I fully intend to. I wrote to Jo for an explanation of how she would be able to assist me and also the pricing structure for her writing. She was very prompt in replying and in explaining everything to me in a very friendly and clear manner; also offering to answer any questions I might have. I found the ease and simplicity in which she answered actually very reassuring. One thing I really like about her, is that she hasn’t bombarded me with follow up emails or sales pitches. I think we both realise that when I’m ready to begin my project, I certainly won’t have any hesitation in using Jo.
Jo is very personable, friendly and down to earth. She manages to make learning new skills and techniques easy and fun, and is a pro at developing skills hidden inside you didn’t even know you had! Whether you’re an expert writer or a complete beginner, Jo tailors the training to your individual level and creates an atmosphere that is relaxed and collaborative. A few hours in a training room seemed like 10 minutes, and I was glad to find that she stayed out of the trainer trap of delivering ‘Death by PowerPoint!’ I left feeling much more confident in my writing ability and excited to put into practice all I had learnt. Thanks Jo – it was superb!
I was keen to attend Jo’s open training course in September as I wanted to explore ways to develop my own style of writing and to be less formal in future pieces. I wanted to feel more confident and to develop some underpinning principles of good copywriting to set me up to practice and apply key techniques. I wanted to take away some ways to review my own writing and to edit pieces I’ve already produced. My expectations were met and exceeded. The training itself was a good mix of input and exercises. Jo made it personal and relatable from her own experiences which was very helpful, but she also linked things to our own group so that we could relate the advice in our own contexts. Jo established rapport with everyone from the outset. The day was relaxed but also challenging. This was a great training event and proved really good value with lots of practical ideas to put into practice immediately. It’s also been fantastic to have the ongoing support from Jo. The fact that Jo is a copywriter and also a trainer meant that the subject matter and the training methods married together perfectly. She’s good at what she does and she’s good at showing others how to improve.
In attending Jo’s open training course, I had hoped to gain an insight into what makes for interesting reading and how to begin writing when you don’t know where to start. I also wanted to learn more about written elaboration on key points. I completely feel that my objectives were met and that the course delivered above my expectations. Jo’s energy is infectious, and the way she delivered her course made sure that everyone felt like they could have an opinion and air their views. I’ve genuinely taken a lot away from the course, and most importantly, it’s boosted my confidence. Thank you, Jo!
If Jo can manage to work with me as a client, she can work with anybody. She is so keen on capturing the tone and culture of the business, that she attends my office on many occasions just to call me from my own boardroom on her mobile phone when I’m not there. I am generally a complete nightmare for her, yet she is professional, resourceful and, in short, wonderful to work with.
I tried to write my own website content but failed – miserably. After extensive research, I found agoodwriteup. Working with Jo has been a pleasure. She understood exactly what I was after and delivered the content in a short timescale. I have no hesitation in recommending Jo. Her easy manner and spot-on writing skills mean she is a joy to work with.
When we met Jo to chat about our marketing (new website copy and blogging), it felt like we had known her for years. She was down to earth and really understood what we needed. She’s really passionate about her work which we loved. Jo ‘gets’ what we are trying to achieve within our organisation and this made us feel really confident about working alongside her to develop our marketing and promote our soon to be launched new website. Exciting times ahead!
Our practice is diverse and quite complicated to understand; Jo spent time with all of our practitioners and quickly got to grips with our philosophy and values. She took time to assimilate our clinical interventions and very competently translated the information into user-friendly and non threatening language for our soon to be launched new website.
Jo is a pleasure to work with. She instantly made everyone feel at ease with her beaming smile and amiable character – all backed up with great professionalism and knowledge. Despite having no formal experience in the footwear industry, Jo has created text and exacting phrases which are perfect for our soon to be re-launched website. We have no hesitation whatsoever in recommending Jo’s services to anyone.
As an investment company working with new start-ups and recent acquisitions, our focus was primarily on providing all the assets and support for the businesses we were launching. The Revilo Group website had been a missing part in the puzzle, but it was vital we found the right person to interpret our company values and tell our story. Following a post on LinkedIn, our CEO contacted Jo, and the process was relatively simple from that point onwards.
Jo is instantly likeable, open, professional and warm, and the initial consultation was everything we wanted it to be. There is no doubt Jo oozes confidence and knowledge, and most importantly assured us she could deliver. She did.
A mutual client told us that Jo was the best, and we cannot argue with his judgement! We sent Jo’s content straight to our designer.
Jo brings a wealth of experience, engagement and interaction to her writing sessions, which equipped our PR and Communications delegates with skills and techniques in copywriting. Feedback from the training was highly positive and the work done instilled more confidence in our team.
I can highly recommend agoodwriteup for any copy or content writing needs. From website work to blogs, and newsletters to books, Jo can write it – and do it exceptionally well. She is there to engage your preferred audience and write with your voice in mind. She’ll consult with you thoroughly and then get to work with little fuss, but tons of professionalism and energy. She is happy to edit anything she writes until the client is happy, but you’ll be blown away by her prose and perspective in the first instance. I love Jo’s honesty, integrity, humour and warmth. She is a joy to work with and there is never a dull moment, which suits me perfectly! If you want to improve your communications, consult Jo – you won’t be disappointed!
Jo worked really hard in helping me with writing content for my upcoming website – Prestige Artificial Grass. She worked quickly and efficiently – great service!
After many months of building an excellent and enjoyable relationship with her, I am thrilled to tell people about Jo Watson. She is an outstanding copywriter, ghostwriter and co-writer with impeccable editorial skills. I have trusted her with projects spanning a wide range of topics and have always been thrilled with the results! I find Jo to be very genuine and a terrific communicator. I wouldn’t hesitate to hire her for future work, and in fact, I am already looking forward to engaging with her again shortly on some professional articles.
I’ve recently completed copywriting training with Jo. The bespoke training consisted of four lots of three-hour training sessions. When I started the training, I was a complete novice and knew nothing about copywriting or where to start. My biggest fear with writing was having a blank piece of paper and not being able to fill it. Over the period of training, Jo took me from looking at that blank piece of paper to having the confidence to begin to write, believe I can do it, and to be unafraid of writing. Jo taught me many techniques to help my writing, and how to develop these techniques and put them into practice. Jo is a fantastic teacher, and I would highly recommend her to anyone who, like me, didn’t know where to start, wants to develop their writing skills, or is just looking for a fresh view on copywriting.
Recently, Jo helped me with the structure of a coach development pack I had put together in order to coach goalkeepers in football. I’m more than confident when it comes to my ability in coaching, and my professionalism in my sessions, but Jo was a big help in making my development pack look and sound more professional, and making it easier for my customers and clients to read and understand. I can’t thank you enough, Jo, and I would definitely recommend you to anybody needing a copywriter. I will always use your services again.
When writing good sales literature, creating a good impression, or doing your best to influence the thinking of your reader, you should always use a professional. Jo understood our brief, pushed us for clarity on what we were trying to achieve, and the result was just what we and our customers needed.
There are sometimes special moments in business life, and working with Jo was one of them!
Jo perfectly understood what we wanted to achieve at Tokema and she did the work on time and efficiently.
Committed and dynamic, Jo also brought her business experience to suggest the most effective words phrases, even though she has no formal background within our industry.
Last but not least, we enjoyed – and will still enjoy for future projects – the human relationship with Jo and her enthusiastic approach to her work.
I warmly recommend Jo and her writing services.
When I posted on LinkedIn about wanting to get a ghostwriter for my autobiography and business book, I was inundated with requests and recommendations. Jo, your name came up more than once in those recommendations, and I was impressed when you made a clear effort to contact me as a result, simply just to say hello. I was also impressed with your honesty in what you advised me I should generally look for in taking the time to find the right ghostwriter for me. Me being me, I trusted my gut feeling, and I just felt straight away that you were the right person for me. You travelled down to London where we met for the first time in a bar, with neither of us knowing what to expect from the other, but you were relaxed and down to earth, which made me feel really relaxed in return and easily able just to talk to you and tell you my story. This whole experience working with you on my book has been an absolute pleasure, firstly because I thouroughly enjoyed it and we both clearly had a great time, and secondly because the results have come out even better than expected… I feel we’ve created a masterpiece in what’s been achieved. To be able to take notes and ask questions and just generally get to know me in such a short space of time, and then turn your work into this wonderful reality where every time I read what you’ve produced it’s like I’m right back there living that life… it’s insane! How you’ve managed to capture and bring to life all of those experiences… it’s such an achievement – for both of us. I can’t help but smile – and laugh – when I read the book. This shows how good you are at what you do, and the additional touches you’ve put to things surrounding my book really show your character. I know you’ll want to put all of this on your website, but these are my genuine, honest thoughts I’d tell you anyway. We connect so much on this great level, and for that reason, we’ll be working together on many many publications in the future – my writer for life!
Caring, Dynamic & Trusted! Although these are our firm’s core values, I couldn’t think of any better way to describe Jo. Finding someone whose work ethic aligns with your own is invaluable. Jo has an energy and enthusiasm for her work and is highly professional. Being able to make seemingly ‘dull’ topics spring to life is a skill, and I wouldn’t hesitate to recommend Jo and her writing services to anybody.
We were absolutely delighted with the work Jo did for us in writing for our new website. It took all the endless hours of head scratching away from us and enabled us to get on with everything else in running our business. We wish her lots of success with her copywriting business!
Jo managed to do in a couple of days what would have taken our leadership team the best part of two weeks in preparing and organising copy for our soon to be launched new website. It was a pleasure to have her as part of our team even for a short period, and I can highly recommend Jo if you need someone with fantastic copywriting skills.
Jo is a highly skilled, inspirational and reliable professional. She will always be a delight to do business with.
We had been looking for quite some time for a partner to take our organisation’s story and turn it into something wonderful, whilst maintaining the professionalism we must demonstrate, but also adding some real colour and flow to our work. Jo bounced into our office and we immediately knew we had something different. Jo’s process is made easy. The turnaround of her work is really quick and the output quality is very high. Everyone uses the word “partnership” flippantly these days, but the work between Kingdom and agoodwriteup became exactly that. Our words are precious to us, but Jo has taken them to a new level and made them precious to her as well. One very happy partner!
Jo is a fantastic writer and her expertly crafted work has made a big difference for our clients and our company, and helped potential customers engage with our material. Would definitely recommend!
A truly outstanding copywriter. An absolute pleasure to deal with and work with. A clear passion and professionalism shown that we should all strive to achieve. Jo was a clear choice for all of our professional copy and our ‘go to’ recommendation for all of our clients.
It’s easy to see why people go to Jo when they need help promoting either themselves or their ventures. Her bespoke writing style and warm professional manner always get the best out of each individual. Jo supported me with my PoleFunk business for several years, and has since done all she can to ensure that my public profile as an International Figure Competitor, Personal Trainer, Nutrition Adviser and Tanning Technician is sharp enough to get those sponsors and clients rolling in!
I’m never usually short of something to say but when it comes to writing it down it’s good to have a critical friend. Jo has always been there to rephrase, reword, remove a comma, add an apostrophe or change a spelling. She understands what I am trying to say and helps me to put it down on paper. Jo makes my words more accurate, engaging and powerful.
During our work together in Grenada at the Jason Roberts Foundation, Joanne was an excellent detailed and creative teacher whose presentation skills were the best I have seen. Her delivery to both children and teachers in a training environment were excellent. She looked to change the way teachers in thought about teaching practices and I would shout from the roof tops to recommend her to any other organisation.
Having worked with Joanne on a number of bespoke projects, the outcomes are always as desired; happy, engaged and challenged groups of children. Jo has helped provide activities that reinforce learning as fun and that have engaged dichotomous groups of pupils with a range of social and academic needs.
Joanne is an absolute pleasure to work with. When I first met her I was blown away at her openness, professionalism, work ethic and warmth. Jo greets everyone with the biggest smile which is backed up with confidence and a vast knowledge. Joanne gets results, on budget, on time and always with your objective in mind and achieved. I look forward to a continued relationship with Jo!
If I am ever lost for words then Jo is the person I go to! Jo has helped me many times in my professional career and personal life. She is very good at writing in a clear and concise way. She is also brilliant at re-writing existing text in a positive and engaging style. In addition, I have personally observed Jo working as a teacher on many occasions and she inspires me as well as the class in front her! I know she has made a difference to a lot of young people’s lives and changed their experience of education. I have often said that if I had children Jo would be the only person I would want to teach them. Jo has been a very supportive colleague and has become a great friend.
We have used Jo’s expertise in the fields of language and education in order to fully ensure that our products and services are reaching our target audience in schools effectively. She works quickly and efficiently and maintains great consultation with colleagues.
Joanne has presence that is for sure. I had an initial meeting for the book I was writing and she really put me at ease and guided me through all the points I needed to go through. As much as anybody may say they feel comfortable having somebody write about you is unnerving, but Joanne has a great gift to make me feel at ease – well recommended!
Jo has been working with RJF Associates Ltd and Ynot Aspire since 2014 and has provided a genuine passion for making a difference to the lives of young people through the use of language that empowers and connects them to the causes which matter most. As a working partner, Jo has always contributed honesty and passion to her work. Looking forward to working with agoodwriteup long into the future!
After retiring from football, suddenly dealing with the “real world” was fairly daunting, but I was lucky enough to be put into contact with Jo. With her guidance and vast experience in education (sports in particular), I was able to plan and organise the path I wanted my professional work to go down, and now I am fully confident of what I need to do to succeed away from football and market myself effectively. Not only is Jo extremly good at what she does, but her enthusiasm and personality makes her a delight to be around.
Five years after first working with Jo on a brilliant Teacher Training and Development programme that she set up and ran for the Foundation in Grenada, I have made a point of going to her to discuss all-things education and writing for our organisation. I trust Jo to give me an honest and professional opinion, and to do a great job of applying herself to the projects I want her involved in.
Girls Out Loud not only benefits from Jo’s brilliant writing skills, but also from her being one of our amazing Big Sister teenage girl mentors as well. I highly recommend Jo in whatever she puts her mind/hand to, having great confidence that she will deliver with passion, style, wit and success.
Do you want an edge? True attention to detail? New perspective on your content? Perhaps a burst of creativity? Jo can deliver. She has the skill to interpret what you’re trying to say and will bring your written words to life – not overlooking the fact that they will also be absolutely grammatically correct! Nothing gets past Jo. These days I find her lingering in the back of my mind when I write independently… “Jeez, I better pay attention to my work or she’ll have me!” Joking aside, Jo is professional, honest and extremely easy to work with. I will certainly be working with her for some time to come.
I am eternally grateful to Jo for helping me make my writing dreams become a reality. Whether you are looking for professional blogs or assistance in writing your books or lectures, I have no hesitation in recommending Jo. She is very professional and has a natural ability to understand and interpret your thoughts, and can put those ideas into words that your readers will relate to. I can honestly say if wasn’t for Jo’s professional guidance, I would not have over 100,000 people interacting daily with the written practices of my global movement, “Kindness Matters”! Thank you “Ghosty” for making my dreams a reality, and I look forward to starting my autobiography – along with many more books – with you.
What can I say about agoodwriteup? Talented, professional, reliable, outstanding… these are the first few words that spring to mind to answer that question. I am always astonished by Jo’s depth of knowledge about the best use of language, and her ability to draw the best out of people in this way. As a professional colleague of Jo’s over the years, I have been very grateful to have a person of such strength of character to advise and support me in my own development. Honest, thorough, encouraging and thoughtful… these are all traits I would use to describe Jo and her work. She is highly proficient and effective in project management and demonstrates leadership qualities that build impressive and positive relationships and work environments with clients and colleagues alike. Jo has helped me to adapt my own writing capabilities to promote deeper, original thinking, and has always suggested practices for my future development and application when I go these things alone. agoodwriteup is a phenomenon based around Jo’s intelligence and passion for her subjects, which combined with clearly organised and well-planned practices makes for a great recipe of success! I would highly recommend agoodwriteup to anyone who wants bright, enthusiastic and highly skilled professionalism.
Jo has been writing blogs to promote the Capstone Foster Care national brand for over a year now. Her writing is insightful, clever and often ‘laugh out loud’ funny. I’m never sure how she manages to gain such a wealth of imagination to write blogs with such fluency and frequency, but this is truly the sign of a talented writer. Jo is able to take otherwise fairly innocuous or indeed sensitive subjects and make these really come alive for the reader to engage them. Indeed, we have evidence that Jo’s blogs about fostering and everything to do with the process has led to a real spike in hits to our website, and will therefore be a key feature in ensuring that new leads sign up to become foster carers themselves with our organisation. Thank you Jo, your work is truly appreciated and valued by the national Capstone team.
Engaging Jo as our ghostwriter for our soon-to-be-published first book was a natural decision to make after being presented with many options. Her style is relaxing and reassuring, and her attention to detail really brings our story to life in a way we never imagined possible. Early on into our work, Jo had easily captured the essence of Mike’s achievements and his focus, and she fully understands and supports how our Speed of Sight charity will benefit from this book. It’s a pleasure to work with Jo and she’s certainly a best friend to hopeful writers. We have no hesitation whatsoever in recommending Jo’s services to anyone.