I got in touch with Jo because I’d been struggling with my writing. I was fairly new to business after years spent as a headteacher and an academic, so my writing was factual, dry, and always academically referenced – and I knew that none of this was particularly helpful for getting people excited about reading my stuff! And who needs Harvard referencing in their marketing, anyway? Only me, apparently! I invested in 6 lots of Sorted in 60 sessions with Jo over a few weeks, and from the get-go she spotted where I could make changes. She built my confidence in writing, and also showed me how I could find my own voice. In each session I came away with homework (some done, some not!) and Jo then supported me with any questions that I had that resulted from this work in between sessions. She’s got an uncanny knack of finding a story or content opportunity in absolutely everything, and always shared tips and ideas around how we could go about crafting a piece of writing from those sparks. Jo totally ‘got’ me and what I wanted to achieve straight away. I’ve come away from working with her with more confidence, a raft of brilliant ideas for topics to write about, and tips and strategies for improving my overall copywriting. Now all I need is to find the time to implement everything! Jo is on point, caring and supportive, and every session was both productive and hugely enjoyable. Her sense of humour and gentle piss-taking are a rare treat in a mentor, and I really can’t recommend her highly enough.

Dr Sarah Howling

Founder, The Connection Revolution

I had great fun with Jo recording her episode on the Boss to Boss podcast, and I cannot wait to watch her next shitstorm unfold on LinkedIn. A unique style of writing, charisma, and a one in a million brilliance.

Dan Holt

Digital Strategist and Editor of Boss to Boss

I was recommended to talk to Jo about content writing for our company content hub, and after reading her website I knew we were gonna have fun working together! Anyone who swears on their home page gets my vote! She absolutely nailed every brief she was given (and by ‘brief’ I mean two-line email with a vague idea), and her articles were informative and packed with personality – the dream state. If you’re considering working with Jo, and then you don’t do it, you’re a wally. She’s awesome.

Susi Brydon

Director, Eight

Only work with Jo if you want to a) smile a lot, b) laugh a lot, and c) come away with gripping content that makes even YOU want to buy into you! Thanks for everything, Jo – I’ll be back in touch for the next project really soon!

Diane Samways

Garden Designer, Paper to Petal

I absolutely dance when I read your stuff, Jo. You’re one hell of a writer. I’m really looking forward to working with you again – you’re a keeper!

Precious Uzor

Lawyer & Entrepreneur

I love what you created for me, Jo. It reads really well and will hit the right mark. Straight off to design – no edits! I’ll be back with more projects – I have a long list of stuff that needs your input!

Rob Gill

Founder, Soundbox Music Academy

I saw Jo speak at a big event and knew straight away that I had to hire her as my editor – whatever it took. When I actually got to work with her, I couldn’t have been more pleased. Not only was she always on hand to answer any questions and give me her thoughts, but her ability to edit my book in a way that truly captured the essence of everything I wanted to share was nothing short of inspirational. From beginning to end, my experience of working with Jo was a blessing and a huge weight off my shoulders. I cannot thank or commend her enough for all of the hard work she put in. I do not doubt that if it wasn’t for her word wizardry, I wouldn’t have been able to pull off publishing a best-seller! Hire her!

Stephanie Zikmann


Jo Watson is a great copywriter. By great, I mean that she listens, ‘gets’ things quickly, has a knack of understanding your business without you even needing to tell her, is not afraid to challenge, and delivers quality usable copy – every time. We’ve also started working with Jo on her ‘Sorted in 60’ one to one calls… the value that one hour with her brings is incredible. Jo, you’re an absolute star.

Malcolm Pitcher

MD/Chief Elephant Trainer, Elevana

Working with Jo really wasn’t as bad as she made it sound like it was going to be. No, seriously! She just had fun, understood our products and our project really well, and had a great article ready for us inside just a few days. Basically, she does what she says on the tin.

Darryl Penson

Commercial Director, Foremost

Jo has the kick-arse skill of being able to take the stream of random words that come out of my head and (seemingly by magic) turn it all into great copy. She totally ‘got’ my vibe and the Create WorkJoy brand – making it speak directly to the audience my offer is aimed at. I can’t wait to see her words come alive on my website when it’s all done up! I think she’ll find herself engrossed in more projects from me VERY soon!

Beth Stallwood

Founder & Lead Coach, WorkJoy

Want to add your name to this impressive rabble?