Copywriter hired by people with great taste in copywriters.

Creating and consulting on copy, content & comms for businesses, brands & brilliant individuals.

It’s me. Jo Watson.

And you?

You lack the joy, skill, or will-to-live to write or fully make the best of your own copy, content, or comms.

You know that working with a professional writer to magnetise your message is just good sense.

You are also a complete joy to work with, aren’t you?

“I AM, Jo – but wait! You’re clearly an immensely talented and ridiculously sought-after copywriter, trainer, and mentor – a GodDamnInspiration, some might say – but tell us, what’s your WHY?”

Family? Abundance? Making a positive contribution?

All precious, but no. Truthfully, I find it fucking joyful when clients show or tell me how BRILLIANT the impact of working together has been for them and their business. Joy. That’s my why. That’s what I want when you hire me. Also, getting paid for being damn good at something is pretty nice, too.

Essentially, whether it’s writing for you, with you, or showing you how to do it yourself, I know I can help you to do three things brilliantly:

Make an impact, make a difference, and make some money whilst you’re doing it.

Want some advice for free? When googling copywriters, always look for their quirks. Here are mine: I have a Zoom-bombing cat called Barry. I can’t guarantee which end you’ll witness on a call. I’ve got a dark sense of humour and make inappropriate jokes. It’s just one reason I left a “stable career” in teaching. Despite the snazzy CMI letters after my name, I enjoy swearing, sarcasm, and puns. Oh, and I love a good song lyric or cult movie quote. Look out for those in your first draft, won’t you.

I make tea with the milk in first. Bring the hate.

If you’re still here but you’re not smiling/ nodding/ inhaling a breath of fresh air, don’t contact me, Sugar Tits. I’m not your girl.

I lost you at the tea thing, didn’t I…

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Damn your dirty dairy habits, Jo… I’m still in!