Copywriter hired by people with great taste in copywriters.

Creating and consulting on copy, content & comms for businesses, brands & bloody brilliant individuals.

It’s me. Jo Watson.

And you?

You lack the joy, skill, or will-to-live to write or fully make the best of your own copy or content.

You know that working with a professional is just good sense.

You are also a complete joy to work with, aren’t you?

“I AM, Jo – but wait! You’re clearly an immensely talented and ridiculously sought-after copywriter, trainer, and mentor – a GodDamnInspiration, some might say – but tell us, what’s your WHY?”

Family? Abundance? Making a positive contribution?

All precious, but no. I’m arrogant about my writing, and thrive off the adoration when people tell me how brilliant my work is. That’s my why. That’s what I want when you hire me.

Essentially, whether it’s writing for you, with you, or showing you how to do it yourself, I know I can help you to do three things brilliantly:

Make an impact, make a difference, and make some money whilst you’re doing it.

Want some advice for free? When googling copywriters, always look for the kicker. Here’s mine: I have a Zoom-bombing cat called Barry. I can’t guarantee which end you’ll witness on a call. I’ve got a dark sense of humour and make inappropriate jokes. It’s just one reason I left a “stable career” in teaching. Despite the snazzy CMI letters after my name, I enjoy swearing, sarcasm, and puns. Oh, and I love a good song lyric or cult movie quote. Look out for those in your first draft, won’t you.

I make tea with the milk in first. Bring the hate.

If you’re still here but you’re not smiling/ nodding/ inhaling a breath of fresh air, don’t contact me, Sugar Tits. I’m not your girl.

I lost you at the tea thing, didn’t I…

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Damn your dirty dairy habits, Jo… I’m still in!