Top copywriter reviews

I was delighted to attend Jo’s latest run of her ‘Copywriting for LinkedIn’ training course in Bolton. The presentation of the course was such that it enabled me to really understand how to present myself better through words and conversations on LinkedIn, and how to understand what potential clients and partners are looking for on the site – all through real-time activities. My profile and usage was negligible before the course. And now? It is MUCH better. The information Jo shared was broken down into manageable tranches to avoid overwhelm, and delivered in easy-to-understand language. I would highly recommend working with Jo to anyone looking to start from scratch or to vastly improve on the base in writing that they already have. Many thanks indeed, Jo.

I used a copywriter for the very first time this year, and I didn’t just like it – I LOVED it! Now, I think I am quite good with my words. Yes, I can be a tad blunt and also overuse the word “fabulous”, but neither are crimes in my eyes. However, I have something in the pipeline for my business, and I need it to reflect me – the REAL me. Not some random words thrown together by Chat GPT or the likes. And not by someone in a different trade, who can also “throw in” copy whilst they’re doing what they’re doing. (You wouldn’t ask an optician to check your teeth, would you?). I reached out with my tentative virgin hand to the amazing queen that is Jo Watson and asked for her help. What happened next left my flabber ghasted. She asked me a few questions, then nailed the copy almost immediately. It was so joyfully what I wanted and completely pain-free that I am worried she has a secret portal to inside my head. If you need a lyrical genius use Jo. She has an uncanny skill of writing exactly what you needed and wanted, but better.

I attended one of Jo’s ‘Copywriting for LinkedIn’ training days a few weeks ago, and can only say amazing things about it from start to finish. Firstly, Jo is not running a day like a coach or expert; I mean, obviously she is both of those things, but she runs the day like a human who actually understands. She gets that the people on her course are not copywriters, and that thinking about ‘what’ and ‘how’ to write can paralyse us. She also understood that everyone in our group had different blockages and barriers, and that one size does not fit all. I left Jo’s day feeling calm and confident, and knowing that I had a plan and strategy for the future. Jo answered any question that was put to her, and it’s clear she has a knack of bringing great people into one place for her interactive courses. She kept us all calm throughout the day when at times we all individually had little spin-offs into tangent entrepreneurial mind madness! If you know you need or want to be present on LinkedIn but the idea of how to do it effectively has always made you feel a bit sick, this is the day for you. I also told Jo it was too cheap and that she was undercharging, so book quick before she listens to me and puts the price up!

Jo Watson knows her sh*t!

I can’t think of many people who can critique your messaging (in my case, my LinkedIn output) whilst at the same time inducing belly laughs throughout. But Jo Watson can. And when she then follows up every observation and idea with realistic, actionable advice that you can put into practice immediately, you realise that her Sorted in 60® means exactly that: One hour, problems solved. Thanks, Jo! Our session almost makes me want to feel like a failure again so we can have another one! 

I think her work is possibly witchcraft of some sort. I had the pleasure of going through the “Sorted in 60” process with Jo today. I say process in the loosest possible sense of the word (and this is a good thing). Despite the obvious language barrier between someone from <gestures wildly towards somewhere vague several hundred miles north> and deepest Surrey, we both talked full pelt for the full 60 minutes, excluding the time spent discussing cats (neither of whom showed up) and the statistical implausibility of finding a publishing deal in McDonalds. At one point when I was deep in notes, Jo paused to check I was still there, and I found myself saying, “even with a northern accent I’m still following you, Jo”. Anyway, the important thing is that I can now say the words “content strategy” without doing the air quotes with my fingers, and I have a head full of ideas of how to get more of myself (and did I mention my book?) out there into the world (you lucky people).