Good with words. Brilliant with ideas. Paid to make them all work.

Freelance copywriter bringing a bit of spark, creativity, and assurance to all your copy, content & comms in your big or small business – whether I write it all for you, or work with what you’ve already got.

Yes, I’m talking about your own half-arsed scribbles and use of AI. 

If you think – or KNOW – you’re missing a trick or making a mistake with your message, hire me to write for you, book a Sorted in 60® (1:1 collaboration), or come join TeamGDI (my micro-community)!

It’s me. Jo Watson. The fun to work with freelance creative copywriter in the UK.

Not the globally famous author of multiple best-selling romantic comedy novels.

She gets all my traffic, I’m sure.

And you?

You know that you’re pretty ace and good fun to work with, but lack the ideas, skill, or will-to-live to write or fully make the best of your own copy, content, or comms.

You know that collaborating with a freelance creative copywriter to magnetise your message and perfect your pitch is just good sense (and sounds fun).

You freely/reluctantly admit that when left to your own devices and/or in charge of AI, it all goes tits up.

You didn’t think you needed a copywriter – but now you’re here, and whether I’m writing for you, with you, or showing you how to do it yourself, I’ll help you to do three things brilliantly: Make an impact, make a difference, and make some money whilst you’re doing it.

I work whilst wrangling my Zoom-bombing cat – Barry. I can’t guarantee which end you’ll witness on a call. Both he and I have a dark sense of humour and make inappropriate jokes. It’s just one reason that one of us left a “stable career” in teaching. My mother’s words, there.

Disclaimer: Despite the snazzy CMI letters after my name, I enjoy swearing, sarcasm, and puns. Oh, and I love a good song lyric or cult movie quote. Look out for those in your first draft, won’t you.

I make tea with the milk in first. Bring the hate.

If you’re still here but you’re not smiling, nodding, and/or inhaling a breath of fresh air, don’t contact me, Sugar Tits. I’m not your girl.

I lost you at the tea thing, didn’t I.

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Damn your dirty dairy habits, Jo… I have questions!