I have no idea what this blog should be about.  I just know that I should write one, because I spend so much time telling existing and potential clients that they need to blog blog blog! I won’t bore you with why, because if you really think about it, you already know the many reasons why you should be getting your words out there to promote your business or branding via the means of a regular blog.

Like I said, though – I have no idea what to write about for myself right now.  I think this is because I tend to use up all my writing ideas out on social media…

I use Facebook for saying something political or socially conscious (amongst friends and amongst people I really want to wind up).

I use Twitter for convincing a fellow @ holder to pick me for a competition win or for special treatment at an event, shop or eatery.

I use LinkedIn for attempting to be funny and for deliberately trying to stir up debate.

Facebook doesn’t get me anywhere, as the process on that platform seems to be for people to respond only on a basic level with either emojis or in-jokes (albeit I’m at least in on them).

Twitter last saw me be successful in 2013, when I won a dinosaur t-shirt from an up and coming retro t-shirt designer, but since then has only ever seen me get drawn into a world of hashtags I’m too old to understand.

LinkedIn is a good one for me and my business, though. On that platform, any user can write a blog, statement, question or thought; whatever they like, and in however many words they choose (within reason). Yes, you’re always subject to the self-proclaimed LinkedIn Police, although I resent calling them that as this supports the idea that they have any kind of authority (they really don’t).  Anyone with an account should be free to post what they like providing it’s not going to get them shot/locked up/branded as evil, or it’s pertinent to their own business or personal branding.  Not everyone understands that last part, but maybe that’s a blog for another time.

My point with all of this is that even though I sometimes struggle to write a full blog’s worth of content for my own branding purposes, I feel that LinkedIn helps me bridge somewhat of a gap, by serving as a platform that allows me to post my thoughts, ideas, questions and musings by way of promoting my own brand and getting people to engage with it.  It’s fantastic because it doesn’t really matter how long the post is, or even if it’s particularly well researched.  As long as it’s written beautifully and showcases my own style and substance, then it serves a purpose; especially seeing as I’m a copywriter.

Some people like the way I go about my branding, and some people are annoyed by it.  I get equal pleasure from both reactions.

Please don’t misunderstand my intention, here.  This post isn’t intended to promote LinkedIn as a platform.  It has its problems and it has its police.  It has its faults and it has its absolute f**kers (who for some reason you still have to deal with even if you’re not directly connected to them).  But, when it comes to promoting your business and personal branding, if used in the right way, it can really serve a purpose.

In summary, if you’re ever looking at my website and thinking that I don’t blog a great deal to promote new content for my online presence and therefore don’t practice what I preach, get yourself over to my LinkedIn profile https://www.linkedin.com/in/jo-watson-agoodwriteup/

My aim is to mildly amuse those I’d love to work with, and to annoy those who I definitely don’t.

That’s my kind of branding.