Things I would have a ‘do it yourself’ attitude towards, if I had the time, talent and/or technical knowledge:

Cut and dye my own hair.

Change a tyre on my car the next time I get a puncture.

Bake and decorate a cake.

Patch up the devastation made by the dog in the garden.

Shorten the length on a pair of trousers (without resorting to WonderWeb and an iron).

Put up poles for black-out curtains in the baby’s room now that it’s light at her bedtimes.

Hand wash my car.

Clean the oven.

Re-tile the bathroom.

Build a website and design all the lovely graphics to go with it.

I’m not saying that I can’t do any of those things, but in the absence of time, talent and/or the aforementioned technical knowledge, could I do any of them well?

No.  Certainly not the cake one, anyway.

And, here’s something else, I just don’t want to do any of them.  Again, especially the cake one.

A colleague posted a rant on social media recently, stating that people shouldn’t be paying experts to write their LinkedIn profiles for them.  To some extent, I agreed with his point that “you can do it yourself”.  You can, but do you have all the ingredients needed to make a good job of it?  It’s an important question to ask yourself when considering any business related writing task you have in front of you.

The argument put forward was that what you write is better coming from your own hand because it’s at least written in your own true voice, and that this is important in building relationships with potential contacts and clients.  I couldn’t agree more, but that’s the beauty of a good copywriter; their skillset isn’t just in what they write, it’s in how they write it.

Get the right writer, and they’ll take the time to get to know YOU as well as your product, service or offering.

If you’re still not convinced, however, remember that copywriters can easily offer an editing service, whereby you don’t have to go all-in by asking them to write your content from scratch for whatever it is you’re planning (web content, presentations, blogs etc).  Instead, you can ask them to simply edit whatever it is you’ve already ‘done yourself’.  Through this process, a good copywriter will work with your words to ensure that accuracy, professionalism and a healthy dose of originality all shine through.

Still want to do it yourself?