“This ISN’T a quick fix!” scream the marketing pitches hoping to extract exorbitant wedges of wonga from your wallet to pay for the long-term programme they’re promoting in the latest of their long line of launches.

“You don’t WANT a quick fix!” cry the competitors nipping at their heels, as if the very concept of getting something fixed – and quickly, no less – should be struck with immediate effect from that silly little brain of yours that clearly doesn’t know what’s good for you.

My response?

What’s wrong with a fix when something is broken or not working as it should be? And what’s wrong with wanting said broken thing fixed quickly?

I’m talking about business, of course, but this question could apply to anything, really. If my bog gets bunged up with shite, I’d much prefer my plumber to fix it quickly than I would for him to tell me it’s a 12-week journey into sanitation – wouldn’t you?

Don’t get me wrong, the offer of something longer-term can be a real draw when you’re stuck or specifically struggling with something (or many things) in your business. On a longer-term programme, within an in-depth course, or under the cosy umbrella coverage of a membership community (I have one myself), you’ll (presumably) be constantly cared for, have your hand held along a ‘journey’ of sorts, and enjoy the ongoing benefits of someone (or something) that supports you in a transformation that shows a real return on investment for your time and money.

There’s a place and there’s a need for all of those things, and I’ve certainly offered them myself through my business as a copywriter who wears many a problem-solving hat. But why advertise those offers in a way that shits all over the quick fix in order to make itself sound better? Can’t we have both options as a way to best benefit our businesses at a given moment in time? I take issue with any kind of marketing that does more to take down an alternative or the competition than it does to build up its own benefit, and those who belittle the quick fix are a prime example of this.

We seem to have weaponised that phrase to mean something bad, I feel…

Quick fixes are temporary.

Quick fixes are surface level.

Quick fixes are low quality.

This all seems a tad unfair, if not wholly bollocks, in my opinion.

A quick fix isn’t a sticking plaster that temporarily stems the ooze of a leaky wound ’til it slips stealthily off at an inconvenient moment, just as it isn’t a paperclip posing in place of a soldering iron (or rather, the solder itself, which is admittedly a tad useless without the iron..). Similarly, a quick fix is not a ‘make do and mend’ kind of situation – although I do bloody love that phrase, I admit.

A quick fix is exactly what it says it is in clear and pure terms: It’s quick, and it fixes. I fail to see anything but joy in this scenario when you’re running a business and things go wrong/ get stuck/ give up the ghost.

(Clear and pure terms, you say, Jo? Find yourself a copywriter who wholly believes in that mantra, people…)

Now obviously I’m going to segue this entire post into promoting my own ‘quick fix’ offer as a copywriter to prove my point…

My Sorted in 60® sessions (yes, they’re so good I trademarked them) exist so that I can work with business owners and heads of marketing to find their copy opportunities AND fix their content issues – fast. That’s right, when it comes to anything at all to do with your copy, content, or comms… an idea, a steer, a way to get clear… I’m here!

It’s one hour on Zoom, and in calling it Sorted in 60®, I believe I’ve detailed precisely the outcome I wish to convey. Copy, content, and comms issues get sorted. In 60 (minutes, not seconds – I’m not Nicholas Cage). Problems are solved, blocks are removed, and broken things are (you guessed it) fixed. Quickly. In one hour. I cannot be clearer. I’ll even manage your expectations before you book, so you can assess for yourself if it’s a good spend of your money and time.

The work I do in my Sorted in 60® sessions isn’t temporary. Sure, the session will address any initial problems (the ones you come to me with AND the ones I spot during our hour together), but the results are very much long-lasting, because I’ll have actively worked through those problems with you collaboratively in that session to make sure that you don’t struggle with them – or waste time on them – again in the future.

The work I do in my Sorted in 60® sessions isn’t surface level. Whilst your initial reason for booking might indeed have been to get my eyes and ideas on the sharpening or smoothing of copy or content that’s already there, if it makes a difference to your messaging, then it makes a difference to everything. Essentially, having pitch perfect copy and content is the difference between getting read and getting revenue. And having solid comms? It’s the difference between people buying in… and people walking out.

The work I do in my Sorted in 60® sessions isn’t low quality. The cost of those sessions (£325) might be pennies to some, but to others, it’s a decent amount of money, so I’ve absolutely got to deliver you the good stuff in my mission to make sure the session meets the high standards that this kind of cash demands. Our work together in those sessions is collaborative, creative, and truly transformational – and those markers of quality are simply not synonymous with the poor quality of cut corners and half arses, my friends.

I’ve never advertised Sorted in 60® as a quick fix, but I’m not against it being described that way if that’s how my delighted clients see it. The only caveat should be that they describe it this way with the most positive of connotations attached to it…

Fixed.

Quick.

Tick.

A quick fix, if applied correctly and professionally, can be the gateway to a long-term solution (and those who know me know I never use the word ‘solution’ unless it’s absolutely bloody necessary). Although doing something for you (I believe my fellow marketing colleagues indeed call it ‘done for you’) is a worthy outsource because it clears something undigestible off your plate and serves you back with a Michelin-starred treat, the result might not be as long-term as you think. You see, whilst you can hire me as a copywriter to do it (write your copy) for you, Sorted in 60® is not that service. With Sorted in 60®, I’m doing it all with you, so that you learn, you understand, and you take on board the what, the how, and the why of the ‘fix’ I’m delivering for you in the first place.

Something about teaching a man to fish… but with apostrophes instead of hooks, presumably…

As a business owner, you don’t want problems, and you don’t have time to waste in the pursuit of solving them, either. So if any of those problems or time-wasting issues are related to your copy, content, or comms, then absolutely Sorted in 60® is THE quick fix I’m here to deliver for you.

Not all copywriters are created equal, and not all hours are created equal, either.

So. Let’s fix your problems, let’s do it quickly, and let’s get you sorted, shall we?