Is there anyone reading this right now who couldn’t benefit from leveraging a bit of extra cash / passive income from their business?

And is there anyone reading this right now who laughs in the face of that flighty notion, because they’ve made the assumption that to get more money, they need to do more work and trade more time?

They don’t. You don’t.

Optimise is a cracking new collaborative force from myself and business strategist, Joelle Byrne – and it’s all about profiting from passive income.

Your investment to work with us both on this fabulous team-up takes two/three hours of your time (split over two sessions) and costs a nice round £800. That’s it. It’s ideal for business owners and freelancers who want to benefit not only from ideas and strategy, but also from words and action to push their passive pursuits into profit.

Interested? Of course you are. Read on below, because this is how it works…

The First Bit –

You’ve played around with a few ideas about ways to generate additional, passive, or recurring income in your existing business (a course, a resource, a digital product, a membership, an affiliate programme, etc etc etc), but you either:

a) don’t know where to start or go with it

b) don’t know how to build it and showcase it, or

c) don’t know what I’m actually talking about because you’ve never even had those ideas I mentioned in the previous sentence

Either way, you need the help of a strategist… in the form of Joelle.

She’s going to work with you during a session of up to 90 minutes, not only to bounce around some innovative ideas and passive plans, but also to explore which of these cash building creations is right for you, right for your business/brand, and right for your customers. If, in the words of TV legend Roy Walker, those creations are “good, but they’re not right”, then your ‘thing’ isn’t passive – it’s passed out (and you should quickly pass it over).

Joelle is going to work with you to help you…

• Create your passive ‘thing’ (the format, the set-up, the roll-out)
• Shape an irresistible offer for it (the positioning and the pre-sell)
• Leverage this profitable (if not recurring) income stream to the max, to ensure that your business continues making money for you long after you’ve finished working with her (and me) on this fabulous jollaboration that’s all about optimising your income

And on the subject of me, here’s what I do…

The Third Bit –

Thanks to your first session with Joelle, you’re now in possession of a fantastic idea that’s surely going to galvanise you on the pathway to passive profits. A membership? A an on-demand course? A digital download? Even I can’t get my head around how many ways there are to increase your income from your existing business without trading any more time in the process, but that’s what you’ll have just sorted with Joelle, so we’re all good.

I’ll grab a session with you to make sure that you’re branding up your passive product so that people can know about it, fall in love with it, and go ahead and throw their cash at it.

Strap in for a session filled with good ideas, good sense, and some good-to-go wordy wisdom.

By the end of your session with me to conclude your Optimise experience, you’re going to nail down the following, erm, nails:

• A name for your new ’thing’
• A tagline to really set it off and brand it up
• A selection of summary statements for your web copy, sales page, and socials to let the world know what the hell you’re doing, why it’s a brilliant idea for them to invest in it, and how they can go ahead and get involved

You’re then going to strategise all of that shizzle together so that it not only gets seen but also really lands with your audience. And in doing all of this, you can also use any remaining time you have in your session with me to create some starter social posts to get you well on the way to world domination.

Or at least making some sales.

Sound good?

Wait, wait… you’re wondering where ‘The Second Bit’ is, aren’t you?

There’s no sneaking anything past you, is there, you wily soul!

Put simply, the second bit is all about me and Joelle having a strategy catch-up session after the first bit (and before the third bit) to make sure the three of us are all absolutely on board with what’s happening and where we’re going.

And isn’t that a (passive) pathway you want to join us on?

For testimonials, to book, or just to get on a free call with Joelle to see if Optimise as your pathway to passive income is right for you, head over to http://www.joellebyrne.com/optimise