I may claim that when it comes to supporting you with your copy, content, and comms, I can get you Sorted in 60®, but in truth, the name of that offer is built on a lie, my friends. When I came up with my one-to-one copywriting offer at agoodwriteup during the pandemic, the hardest part wasn’t figuring out what I was specifically and uniquely brilliant at doing, or pinpointing the pains and problems suffered by my potential clients. The hardest part was naming the damn offer in the first place.

As a believer in being clear over clever in your copy (I know, strike me from the Copywriting Magic Circle with immediate effect for not ‘waving a wand with words’ or whatever), I knew that giving people a name with a strong reassurance of results – plus a timeframe in which we could achieve them – would serve a great purpose in my branding, and so the general naming premise quickly sprang to mind and felt pretty damn solid as an option. Sorted in 60® just worked. But really, the name just doesn’t convey the whole truth…

Although the ‘Sorted’ element could admittedly be seen as vague, the whole point of the offering on the table was that if a client came to me with a specific problem, if I then felt I could sort it, I would agree to the session and we’d go ahead and work together (hence why you have to get in touch with me first, rather than book a slot straight from a calendar). However, if I couldn’t see a way to help someone with their copy, content, or comms-based problems, or I didn’t feel confident that things were in my zone of genius, or I just felt like we’d end up fucking hating working together, I just wouldn’t work with them. Therefore, the client wouldn’t risk their cash, I wouldn’t risk my reputation, and neither of us would waste our time.

Similarly, the ’60’ was simple. An hour of someone’s time is bloody nothing when you consider how long we spend pissing about in our businesses, careers, and passion projects on a daily basis. In fact, wouldn’t you rather that someone could do something efficiently and effectively with you to the max in line with exactly what you asked of them, than having them go away and fuck about with it for weeks elsewhere? The timeframe worked. Plus the alliteration of using the 60 rather than ‘an hour’ was music to my ears, too. Love a bit of the ‘literation, I do.

But as I’ve already said, it’s a lie. The whole phrase ‘Sorted in 60®’ makes it sound like after an hour together everything will be done and dusted with your words and whatever. But I don’t want things to stop there, and I haven’t designed this concept for it all to be stopped there, either. With Sorted in 60®, it’s less done and dusted, and more designed and destined for my clients to go from strength to strength in their next step towards copy and content creation and implementation when I’m no longer in the picture. Clients leave my sessions not only up-skilled, but enthused. The aim – and one that I hit with certainty every damn time – is that with Sorted in 60®, I’ll find your opportunities AND fix your issues – fast. (Damn, that was a bit good). You see, whatever you want or need from your copy, content, comms, messaging, or branding… that’s exactly what we’ll work on in your Sorted in 60®.

Sessions are creative, collaborative, and – most importantly – truly transformational. This isn’t a transactional hour – it’s an actionable hour. And when compared with getting a talented freelance copywriter such as myself to simply do it all for you (though I know that’s damn tempting), this method can prove to be a more time-efficient, cost-effective, and damn well enjoyable way of working in both the short and long term.

The other problem with the name in addition to the lie, of course, is the issue that ‘Sorted in 60®’ lends itself a little too well for some people to speed away with ‘Sorted… in 60 Seconds’. I blame Nicolas Cage for a lot of things in life, and having to explain to people that I can’t actually sort their copy and content problems in the time it takes for Memphis Raines to steal a Ford Focus (or something) is now one of them. No, your hard-earned cash isn’t going to see us effectively create or set fire to anything of note in just 60 seconds. I’m not THAT good (yet). But having said that, there have been hints over the years at the progress…

• My very dear and long-standing client Gary King has gone on record more than once to re-brand the sessions as “Sorted in 30” (he was also one of the first people to ever sign up, which I am forever grateful for).
• One of my business idols Lesley Walsh often tells me we’re “all done” less than a third of the way through any of our booked hours together. Hopefully she means this is in a good way.
• My epic client and much-adored TeamGDI micro-community member Sarah Burgess once publicly claimed that she’d got everything she needed “In just 14 minutes” on our first ever session. Many followed, as you can imagine.
• The laser-focused and lovely Kate Perrin stopped me before I even got started in our session recently and said, “I think we can call this Sorted in 6, Jo!” I’ll take that!
• Icon and celebrity in her own right, Jillian Mooney… well I know she loves me, but she loves the great outdoors even more, and so I was delighted when she exclaimed long before our time was up, “Great stuff – I can get out in the sun now, Jo!” Everyone loves an early finish – especially in the warm weather.

If we do indeed get ‘sorted’ with your copy and content early doors, bugger off and enjoy your free time, stick around and have a giggle with me to avoid doing boring business stuff, or push me on every single remaining minute of that paid-for hour to get even more than you anticipated from my content-based support, ideas, and creativity. But the likelihood that you’ll have 59 minutes to spare… it’s not going to be something I’m going to pre-emptively boast as a given, I’m afraid. Remember… Sorted in 60® all about you. The you in particular is either:

• A hard-working business owner who wants to get going with the good stuff to market their product, service, or cause, but hits a wall with the creative energy and technical accuracy needed to perfectly pitch it.
• An over-stretched CMO, Marketing Director, or Head of Marketing who knows that great copy is key to internal buy-in and external applause, but struggles getting the ideas, time, and people on board to make a bloody great success of it.
• Or, an ambitious leader who has a team to train, but knows that something special is deserved in sorting out that CPD. Bring everyone together for some squad sessions, or give an hour to each individual for some focused copy, content & comms-based support!

Whoever you are, together we’ll grab 60 minutes on Zoom (I’ll record it) and you can get my objective thoughts, collaborative force, and creative input on whatever you need for your business, campaign, or project. You can ask me questions, squeeze me for ideas, or use me to sound out/ create/ refine entire concepts, angles, or strategies before you ‘go live’ with your words. My god, is there any word duller than ‘strategy’, really… Whether it’s an idea, a steer, or a way to get clear… I’m here! But this is your outcome. You (and your team if you want them involved) will leave our call content-confident and filled with ideas and direction – ready to get stuck straight in with implementing everything we’ll have worked through together in your 60 minutes. See? Transformational. Be ready for it.

My lovely clients pay £360 for a Sorted in 60® session, or £1600 for a block of 5 for ongoing strategy, development, and accountability. Ready to get yours booked?

PS – Sorted in 60® gives you that one-off hit of support, whenever you need me the most. Sorted in 60®+ is a whole 12 months of me being right there for you, whenever you need me at all. In other words, ask me about Sorted in 60+®.

PPS – the pretentious R in the circle? Sorted in 60® is a Registered Trademark, don’t you know! That’s right, apparently Sorted in 60® is so damn good it’s become very much worth trying to steal! Copywriters, copying. The fucking irony.

PPPS – If you’re offended by cats (judgemental eyes and furry arses in particular), avoid these sessions. Don’t ask, just forget everything you’ve just read.