In 2013, the number of new businesses registered with Companies House stood at 526,446.

 
This figure was up from 484,224 in 2012, which was in turn up from 440,600 in 2011.

 
The increasing trend of entrepreneurship looks set to continue when the figures for 2014 are announced in early 2015.

 
This impressive half-million figure does not include any of the self-employed entrepreneurs who chose to unleash their talents and make their mark in business that year, yet what can be guaranteed by all self-starters in the UK, whatever their constitution, is that they all more than likely launched a website or online presence to promote their products, services and provision.

 
Services for good quality web design are these days abundant and competitive. Options are endless for the style, design and maintenance of your website, but it’s important to remember that the detail, accuracy and professionalism of the content fall directly to you as the entrepreneur. A website that looks great but fails to do its job in marketing your venture is the same as having a gleaming sports car with no engine parked in your driveway… it looks impressive, but it’s not going to get you anywhere fast.

 
When I first starting ‘advising’ friends on their website content, they were happy to let me make changes to their spelling errors and grammatical mistakes, though I’m aware that they were merely humouring me! To some extent, I agreed with them with on the notion that the general public are not overwhelmingly likely to care about or even notice any punctuation faux pas, but there is still advice that should generally be heeded if you are creating or even revamping your website for 2015:

1. Demonstrate professionalism from the start. Your website is likely to be the first point of call and the last point of reference a client or customer will draw upon in comparing your company with that of your competitors before making the choice where to spend their money.

2. Keep your standards high. You are no doubt incredibly proud of your business and of the skills, creativity and hard work that support it, so you should take equal pride in promoting these high standards across the board. Web content is a great place to start.

3. Pay attention to the so-called minor details. Assuming that people will not notice or care about ‘small’ details on your website suggests that you and your company don’t care about small details at all. On a personal level, mistakes I see straight away make me wary of the ones I won’t notice until the job is already paid for…

4. Remember it’s not just about ‘punctuation’. Whilst accurate spelling, grammar and punctuation should form the very basics of your marketing content, there is so much more that your company needs to consider, such as the creativity of the language you are using, the clarity of the messages you are sending, and the overall professionalism of how you are presenting yourself (NB: customers and clients aren’t buying into your business, they’re buying into you!)

5. Get value for your money. If you have invested your hard-earned budget into an attractive, well-presented and stylish website, it’s a shame to halt your creativity there. For a fraction of the cost of the website, with agoodwriteup you can ensure that your function is as firm as your form, and your substance is as strong as your style.

If any of this advice appeals to you, feel free to look through my testimonials to read about how my clients have benefited from my work and support as they look to successfully promote their own ventures.

 
Initial consultancy doesn’t cost you a penny, and you only pay for the work I carry out when you are truly happy for it to ‘go live’.

 
Contact me now, before your competitors do!